In The Dog Merchants, I write about a dog shelter in Costa Rica that had adopters who wanted purebreds while the shelter was full of mutts. So it renamed them with made-up breeds like Chubby-Tailed German Dobernauzers, Fire-Tailed Border Cockers and Alaskan Fluffyterriers.
Adoptions shot up 1,400 percent, just because people had a “brand name” for each dog.
Think you wouldn’t fall for it? Take this quiz to find out!